Why WhatsApp is so unpopular in the USA

If you live somewhere in Europe, Asia or South America, you use it, your neighbors have it and probably even your grandma has it: WhatsApp. In countries like Germany, Austria, and Switzerland, the texting service is one of the most popular apps. Only in its home country, the USA, no one seems to use it,

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Magazines Become Mobile Friendly

On my ten hour drive down to Florida for spring break I decided to read a magazine to pass the time. As I opened up the new March issue of Cosmo and started skimming through the pages, a new marketing technique caught my eye. Amazon has began placing “SmileCodes” AKA QR codes on products in

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Tasty Videos

Sometime without even thinking about it,  as soon as I open my internet browser, I will type in “fa” into the address bar, “facebook.com” will auto-fill, I will press enter and suddenly I will be mindlessly scrolling through the endless feed of my friends photos and political opinions. Over the past two years, however, I

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We are a vibrant community of student, alumni and corporate friends focused on growing the next generation of marketers. We welcome your participation.

Digital Marketing Area of Emphasis


The world is becoming more digital every day. This degree program uniquely prepares you for a career in this fascinating and fast-moving field. #LotstoLearn More


Students in the program must attend the Digital Marketing Conference offered in the Fall. SPARKsouth is held on a Friday in Mid-October. #GreatNetworking More


The digital marketing competition gives students a dose of real-life experience. You get marketing, networking, mentoring and experiential learning all at once. #HardWork. More


Beyond academically preparing you to start your career, students in the program are also offered professional development, networking and job opportunities. Brand yourself and land your dream job. #TheItFactory More


The digital marketing community is a learn as you go and teach each other kind of place. Joining the various clubs is important to your career and it’s a lot fun. #WorkHardPlayHard More


Participation in the digital marketing community is something we do together. Involvement will give you the strength to act on your ideas and inspire you to be the best version of you. #JointheTribe More

Word on the Street

"I was really unsure about going to SparkSouth, but I’m so happy I did. I learned so much about the actual marketing world from real people instead of a classroom PowerPoint."


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"I never thought I would find a program that would feel like a family, but I have absolutely found that with the Digital Marketing Program."


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"I walked away from SparkSouth with more insight than I had ever imagined. I especially enjoyed the mentorship lunch and opportunity to network in a more intimate setting."


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"The opportunities provided by the Digital Marketing program at UGA - namely the New York trip and the Digital Marketing Compeition - allow students a glimpse into the real world of marketing and advertising, an experience we can't get sitting behind a desk."


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"Dear Professor Osbon, I have thoroughly enjoyed your social media marketing course this semester. It has been one of my favorite and most valuable classes that I have taken thus fat at UGA. The blogs, individual brand comparison paper, and final group presentations were enjoyable to work on as well as pieces I can proudly show to friends, family, and potential employers. I have a new passion for social media marketing and am excited to continue growing as a young marketing professional."


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